The History of Coldwell Banker
The Coldwell Banker brand is the oldest and most established residential real estate franchise system in North America. In fact, in many ways it was the original real estate “start up.” Founded by young entrepreneurs Colbert Coldwell in 1906 and later Benjamin Banker, Coldwell Banker changed the way people bought and sold homes across America, ultimately becoming one of the most trusted real estate brands in the world. More than 100 years later, the Coldwell Banker network is still continuously recognized for its innovation and leadership across 3,000 offices in 49 countries and territories.
Charlie Young returned to Coldwell Banker Real Estate LLC in September 2016 when he was appointed President and Chief Executive Officer. Coldwell Banker®, the original Silicon Valley real estate startup founded in 1906, has approximately 84,000 agents in 3,000 offices in 47 countries around the world.
Young first joined the Coldwell Banker brand in 2004 after an extensive career in business management, field operations, marketing and real estate operations. Initially, he served as Senior Vice President of Marketing and later was promoted to Chief Operating Officer. Young spearheaded several innovative programs during his first five years with Coldwell Banker as it became the first national brand in the real estate industry to use video in marketing efforts, develop a Facebook app and a standalone luxury home website. He also guided the brand’s 100th-anniversary celebration in 2006.
Young transitioned to a similar role at ERA Franchise Systems LLC in February 2009, before being appointed to the role of President and Chief Executive Officer two months later. Young revitalized ERA Real Estate with a focus on entering new markets, mobile marketing, lead generation and professional development. His seven-year tenure with ERA Real Estate saw the brand grow franchisee adjusted gross commission income by 43 percent since 2010.
Young is a frequent speaker at industry and leadership events and is routinely mentioned on lists of the top real estate leaders, including Real Estate Executive Magazine’s 100 Most Influential Real Estate Executives, one of Swanepoel’s Power 200 and one of Inman News’ 100 Most Influential Real Estate Leaders.
Previously, Young gained significant real estate field operations experience when he served as a vice president for then Cendant Mortgage (now PHH Mortgage) where he worked closely with brokers in the Coldwell Banker, ERA Real Estate, and CENTURY 21® systems.
Young is a 1987 graduate of Emory University.
CHIEF OPERATING OFFICER
COLDWELL BANKER REAL ESTATE LLC
Michael Fischer is Ohio born, Jersey raised, and NYC, LA and Nashville cultured. After 20 years in the auto industry, he joined Coldwell Banker Real Estate LLC in 2008 where he guided a string of innovations while serving as the CMO. In 2013 Mike was promoted to COO where he oversees the Coldwell Banker brand”s internal operations, learning, talent attraction, international, events and marketing. He received an undergraduate degree from Rutgers and MBA from the Anderson School at UCLA. He is a licensed REALTOR® and a member of NAR.
SENIOR VICE PRESIDENT OF MARKETING
COLDWELL BANKER REAL ESTATE LLC
David Marine is the Senior Vice President of Marketing for Coldwell Banker where he positively influences consumers and the brand’s global network on a mass scale from his management of world-class, award-winning advertising campaigns to elevating Coldwell Banker’s digital footprint each year with his creativity in regard to content and video creation which has garnered over 60 million viewers in 2016 alone. Just one of the many examples of this was demonstrated by his integral role in leading the development of the highest rated national real estate TV campaign ever, according to Ace Metrix.
Aside from transcending marketing and media into a new digital age, David is also a major influencer within the real estate industry. He is the industry’s top storyteller and combined with his natural ability for public speaking, he consistently delivers engaging and dynamic speeches that have earned him a top speaker designation within the real estate vertical as well as the marketing space.
David has an unparalleled talent for creating incredible content especially in the video arena and single handedly masterminded Coldwell Banker’s content machine which garners millions of readers and social engagements every year.
As team leader for marketing, he is mentoring and grooming a team of digital natives who attribute their own success directly to what they have learned from David. David has had a profound impact in the real estate industry in each of his 15 years at Coldwell Banker where he has held almost every position within the marketing team.